• What’s hotter than Times Square? How about fresh hot original glazed donuts under the world’s largest hot-light. This incredible flagship is not only an immersive brand experience but also a high-production bakery that can produce over 4,500 doughnuts per hour.
  • The Schimenti team installed a full kitchen equipped with two processing lines and systems to keep operations running 24/7, a new curtain wall system with walk-up window, polished concrete floors, fixtures and display systems, along with a fully programmable decorative conveyor-belt inspired light feature.

All photography by:?Krispy Kreme Doughnuts, Inc.

7,000
Square Feet

40 Week
Timeline

2019
Our Valued Client Since 2019

Project Tour | Krispy Kreme, 1601 Broadway, New York, NY

1601 Broadway, New York, NY

  • “The flagship is vibrant, animated, and truly a piece of theater that needs to run 24/7 with great efficiency. The project team did a fantastic job ensuring the kitchen systems that integrated with customer experience came together.”
  • – Krispy Kreme Project Manager

In The News

Krispy Kreme’s Times Square store with ‘glazed waterfall,’ ‘world’s largest Hot Light’

Krispy Kreme’s flagship store will match the over-the-top nature that Times Square is famous for.
Fox Business

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